Tripbirds Pivots From Social Travel Omnibus To Social Hotel Booking Site

When I interviewed Tripbirds co-founder Ted Valentin before the social travel recommendation site's launch in March, he told me that hotel bookings formed the core of Tripbirds' revenue-generation model.??If we can nail hotel recommendations, you don?t have to do more to have a valuable business,? he said. Now, Tripbirds is?taking this idea to heart: the social travel network is from today paring down and relaunching as a social hotel bookings site, using friend recommendations and Instagram photos, supplemented by traditional hotel listings, to help you figure out the best place to stay wherever you are going. The reason for Tripbirds' pivot? The company --?backed by Index Ventures, Passion Capital and Creandum, angel investors Peter Read, Wrapp's Andreas Ehn,?Soundcloud's Eric Wahlforss and Alexander Ljung, and Path's Dave Morin --?decided that its service needed to be pared down and "easier to understand," according to Martina Elm, communications manager for the site. Before the relaunch, the social travel site was more open-ended -- the recommendations could be for places to stay, but they could also be about sites, bars and whatever else people wanted to post.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9ureCT2WHx8/

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